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Resume

EXPERIENCE  

 

 

Social Media & Influencer Lead

Samsung, New Jersey

​  1. Oversee Samsung's social media team, driving the development of social media initiatives

  2. Drive groundbreaking creative initiatives that seamlessly integrate into culture and align with brand objectives

  3. Spearhead end-to-end full scale influencer and talent partnership campaigns

  4. Establish social media frameworks and processes to enhance the efficiency of the brand marketing team

  5. Lead communication of campaign reporting and distill critical insights

  6. Ensure social is a highly functional support system for marketing, product and sales teams

  7. Manage test & learn programs for enhanced engagement

  8. Provide oversight and direction to agency and vendor partners

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Senior Content Strategist 

LinkedIn, New York

  1. Developed content architecture and strategy for digital programs

  2. Defined and implemented key messages, voice and personality for campaigns

  3. Developed social campaign strategies for high-visibility marketing initiatives in

  4. support of business goals

  5. Created analytical and editorial frameworks that focused teams on efficiency and

  6. effectiveness to drive positive engagement

  7. Partnered with internal teams to ensure brand message and content consistency

  8. Facilitated talent communication and preparation for influencer campaigns

 

Global Social Marketing Lead

Twitter, New York 

  1. Lead and executed campaigns across Twitter’s O&O social channels 

  2. Served as the global liaison to communicate social media design and framework updates

  3. Developed brand awareness and marketing campaigns through digital marketing platforms for trends and product launches with creative       campaigns and initiatives

  4. Developed tools, templates, and processes to facilitate improvement and adherence to guidelines

  5. Identified what’s trending to connect with culture and community while driving conversation on platform

  6. Collaborated with internal stakeholders to strategize social media activations with marketing initiatives to attract and retain users

 

Social Marketing Lead

Billboard/The Hollywood Reporter, New York

  1. Headed up the social marketing department and developed all multi-platform digital marketing strategies for Valance properties

  2. Developed strategy and creative design for innovative brand marketing campaigns

  3. Consistently met and exceeded KPIs for digital and live event marketing strategies

  4. Oversaw all aspects of social-first content from pre- through post-production,

  5. including script writing, talent relations, shooting, editing & sound mixing

  6. Provided actionable insights internally and externally based on data analysis

  7. Strategized and executed paid media strategy with an emphasis on Google, Facebook

  8. and Instagram ads

 

Brand Marketing Manager

Artists Den Entertainment, New York

  1. Facilitated live music events across the U.S and coordinated activations for sponsored events 

  2. Partnered and cultivated close, trusted relationships with artist management teams

  3. Produced content for TV and digital campaigns, generating millions of digital views

  4. Delivered successful social marketing campaigns as measured against aggressive KPI targets

  5. Managed P&Ls and budget forecasting

  6. Executed B2B and B2C marketing strategies

 

Creative Strategist 

NW Entertainment, New York

  1. Strategized brand development through digital media and engagement marketing

  2. Maintained strong media and brand presence across various social platforms

  3. Facilitated video shoots for brand marketing campaigns 

  4. Proposed and developed strategic partnership and sponsor opportunities

 

Marketing Coordinator, PlushNYC

PlushNYC, New York

  1. Developed and managed social media campaigns, initiating a 54% increase in audience

  2. Managed the relationship between internal and external clients on website maintenance, content production, and project requests    

 

EDUCATION

Master's in Media and Law, Kings College London; UK 

Bachelor’s in Marketing & Journalism, Dublin Business School; Ireland 

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SKILLS

  1. Proficient in; UX Design, Adobe Creative Cloud, Facebook, Twitter & Instagram analytics, Google Analytics, Facebook Ads Manager, Salesforce, Trello and Sprinklr

  2. Program Management: Accountable for managing all aspects of digital marketing campaigns from conception through implementation and fulfillment 

  3. Leadership: Proven track record of decision making, team-building and conflict resolution 

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